When BODi established a dedicated four-person organic social design team, I provided Creative Direction, ensuring the team extended each brand into informal, fun, succinct social-first executions while staying true to the established identity. As video became the dominant medium on social platforms, I provided mentorship and direction in both software and storytelling, specifically focusing on pacing and message clarity. I successfully guided the team through their first four years, ultimately establishing a self-sufficient, high-performing unit.

Design & Animation: Eric Dominguez, Elim Hannaford, and Armando Torellini.