As Creative Lead, I established a visual identity for Sure Thing that blends the program’s rigorous training with Super Trainer Megan Davies’ supportive, approachable personality. I strategically moved the brand away from the usual dark, gritty fitness aesthetic, creating a system that is light, clean, and inviting. That tone carries across the full 360° package, from my art direction on the photoshoots to the hands-on design of the web experience, plus print and social assets.